Volvo Car Australia
S60 and V60 Launch

This week-long event marked the launch of the all-new S60 and V60 for Volvo Car Australia. Set against the stunning backdrop of Victoria’s iconic Great Ocean Road, guests were invited to fully experience the vehicles’ performance in a spectacular setting.

The drive program, a standout experience for any automotive enthusiast, featured a breathtaking journey along the Great Ocean Road, culminating at dusk. As twilight settled, Dealers took the wheel and guided the vehicles to a hidden gem — an abandoned, heritage-listed Old Paper Mill. There, the evening transformed: EWM reimagined the historic space into an intimate dining venue, complete with live jazz and curated local whisky tastings. It was a one-of-a-kind experience — elegant, immersive, and unmistakably EWM — unlike anything offered by any other brand.

In addition to the main launch event, EWM partnered with Volvo to consecutively deliver 4 further events, including an internal staff event and 3 dealer training programs.